Sometimes in advertising, you are in the process of making history without really knowing it. You're so busy working to make great work, you forget what day it is, if you ate lunch or, to call your Mom. You also forget to buy stock in a company that will blow up the gaming landscape and disrupt an entire industry in the process.
The launch of Sony PlayStation in the U.S. simply destroyed every competitor in its path, creating an exciting experience, not only for gamers but, for developers, as well.
At Chiat/Day, we were tasked to create pre-launch campaigns, launch day campaigns and ongoing campaigns.
On launch day alone, Sony PlayStation achieved the highest sales ever in the history of the gaming category by selling more than 400,000 units.