Steve Sweitzer

Garmin International: Building a brand through adventure

Steve Sweitzer
Garmin International: Building a brand through adventure

In 2015, I was selected to be a brand ambassador for Garmin International.  

My wife, daughter, and I were about to embark on a 2-year journey around the world. I pitched Garmin on the idea to use and promote their GPS products and they enthusiastically came on board. They provided us with gear for the journey, including numerous wearable devices and new camera technology for the duration.

It made wayfinding flawless, and with the cameras, we were able to document our travel adventures.

As Garmin ambassadors, we shared all the latest Garmin had to offer with local people of each country. The cameras were great icebreakers that lead us to those who knew the best hidden places to see. We shared those experiences via Instagram, Facebook, and the Garmin Outdoor blog.

Learn how building a brand in real time worked for Garmin here.

Build your brand with expert writing, photography, and video content. My next adventure is to South America. It will be filled with all elements of adventure travel and cultural learning. Activities will include hiking, trekking, kayaking, ballooning, aviation, motorcycling, study of ancient civilizations, visits to all UNESCO World Heritage sites, and more. 

I am currently seeking sponsors for this trip. If you are interested in building your brand through adventure travel with expert writing and photography, contact me here.